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Editorial Contest Categories

Contest categories focus on editorial, design and revenue, plus special awards for standout personnel, Freedom of Information coverage and News Organization of the Year.

The contest honors work completed in 2017.

Go to Contest Portal to enter.

Revenue & Promotion CATEGORIES

REVENUE GENERATORS

Media organizations are under intense pressure to close new business and come up with innovative revenue strategies.  Showcase your best work – and get ideas from other winners!

New Business Concept / Wild Card (R-1)*

Wide open to new ideas. This category may include incentives, contests, promotions, design/format ideas and non-traditional revenue sources that have produced plus business. Materials used in the promotion of the idea should be submitted and online components may be included. Must have been the first year for the idea.

Best Event (R-2)*

Submit your best event, including a description of the event, target audience, goals for the event (financial or strategic) and how you promoted the event. Entries judged on basic idea and execution. Materials used in the promotion of the event should be submitted and online components may be included.

NEWS MEDIA PROMOTIONS

Getting the audience for advertisers is key.  This section focuses attention on audience development.

Community Service Program (R-3)*

Any one community service program in whole or in part by your publication; not expose’ or editorial in nature, but an example of the publication participating in the life of the community by giving advertising support to a worthwhile subject, cause or event. Submit a brief statement as to how the program was received on the effectiveness of the program and how it was received.

Self-Promotion Campaign (R-4)*

Ads that demonstrate the way you promote your publication to generate new advertisers and revenue. Use of ready-made ads or materials is unacceptable. Campaigns include any or all of the following: ads, text messages, e-blasts, mobile ads, online ads, direct mail, billboards, inserts. Submit a full-page electronic tearsheet for each entry and/or entire media or marketing materials including any online components. Entries will be judged on basic idea, layout, copy, typography, headline, use of white space, originality and effectiveness. Overall winner of Self-Promotion will be voted on at Contest Celebration.

Self-Promotion Single (R-5)*

Submit a single piece that demonstrates the way you promote your publication to generate new advertisers and revenue. Use of ready-made ads or materials is unacceptable. Submissions may be one of the following: ads, text messages, e-blasts, mobile ads, online ads, direct mail, billboards, inserts. Entries will be judged on basic idea, layout, copy, typography, headline, use of white space, originality and effectiveness. Overall winner of Self-Promotion will be voted on at Contest Celebration.

Design CATEGORIES

Entries in this section do NOT need to be designed in-house.  However, the idea for the design must have originated with the news organization.

Restaurant / Entertainment ad (D-1) *

Individual ad featuring restaurants or food (fast food to fine dining to supermarkets), entertainment, festivals, and/or sports.

1A: Large Print only Published in print only, half-page or larger; black & white or color.

1B: Small Print only Published in print only, smaller than half-page; black & white or color.

1C: Online only Published only in the digital format; any size; black & white or color.

1D: Multi-media Published in print and digital formats; any size; color or black & white; submit ads in both formats.

Retail ad (D-2)*

Individual ad featuring retail merchandise.

2A: Large Print only Published in print only, half-page or larger; black & white or color.

2B: Small Print only Published in print only, smaller than half-page; black & white or color.

2C: Online only Published only in the digital format; any size; black & white or color.

2D: Multi-media Published in print and digital formats; any size; color or black & white; submit ads in both formats.

Business (non-retail) ad (D-3)*

Individual ad featuring non-retail business such as hotels, banks, funeral homes, health clubs, gyms, companies or services or political campaigns.

3A: Large Print only Published in print only, half-page or larger; black & white or color.

3B: Small Print only Published in print only, smaller than half-page; black & white or color.

3C: Online only Published only in the digital format; any size; black & white or color.

3D: Multi-media Published in print and digital formats; any size; color or black & white; submit ads in both formats.

Real Estate ad (D-4) *

Individual ad featuring real estate, including development, mobile homes, condominiums, vacation, residential, farm, industrial or investment property as well as home improvement and construction.

4A: Large Print only Published in print only, half-page or larger; black & white or color.

4B: Small Print only Published in print only, smaller than half-page; black & white or color.

4C: Online only Published only in the digital format; any size; black & white or color.

4D: Multi-media Published in print and digital formats; any size; color or black & white; submit ads in both formats.

Motor Vehicle ad (D-5)*

Individual ad featuring sales and/or service of any motorized vehicle. Includes cars, trucks, motorcycles, boats, airplanes, all-terrain vehicles, jet skis and any peripherals such as tires, parts, motors, etc.

5A: Large Print only Published in print only, half-page or larger; black & white or color.

5B: Small Print only Published in print only, smaller than half-page; black & white or color.

5C: Online only Published only in the digital format; any size; black & white or color.

5D: Multi-media Published in print and digital formats; any size; color or black & white; submit ads in both formats.

Advertising Campaign (D-6) *

Series of ads showing continuity or idea for a specific product or service (not self-promotion or community service promotion). May be any type of ad: retail, institutional, automotive, etc. Each ad in series should be different.

6A: Large Print only Published in print only, half-page or larger; black & white or color.

6B: Small Print only Published in print only, smaller than half-page; black & white or color.

6C: Online only Published only in the digital format; any size; black & white or color.

6D: Multi-media Published in print and digital formats; any size; color or black & white; submit all ads in both formats.

Page 1 Design (D-7)

Front page of the publication only; not section fronts.  Judged on editorial presentation, not ad design.

Feature Page Design (D-8)

Includes any lifestyles, entertainment, or feature-style pages.  Judged on editorial presentation, not ad design.

News Page Design (D-9)

All news pages eligible, including lifestyles, entertainment and feature-style pages. Double-truck layouts are accepted.  Judged on editorial presentation, not ad design.

Sports Page Design (D-10)

Double-truck layouts are accepted. Judged on editorial presentation, not ad design.

News-driven Informational Graphics (D-11)

General or sports-related informational graphics such as graphs, charts, maps, diagrams, etc.

News-driven Art or Illustrations (D-12)

Targeted publication CATEGORIES

Advertising-driven Special Section, in-paper product (T-1)*

Any special section that is published and distributed in the publication at least once a year. This includes progress reports, school sports, bridal, back-to-school, lawn & garden, holiday greetings, recipe or cooking, school graduation, mall or shopping center, downtown, and fashion merchandising. A section may be any unit of four or more consecutive pages, standard or tabloid. Entries will be judged on basic idea, adaptability to other markets, organization and development of theme in the section and on the publication cover.

Advertising-driven Special Publication - standalone (T-2)*

Any special section that is published and distributed as a standalone product at least once a year. This includes custom publishing work, TMC, magazines, etc. A section may be any unit of four or more consecutive pages, standard or tabloid. Entries will be judged on basic idea, adaptability to other markets, organization and development of theme in the section and on the publication cover.

News-driven Special Section (T-3) *

A section of predominantly local copy on a single topic or theme, published no more than once each year (not advertorial) that is distributed with the publication. Two entries per publication. Judged for writing, editing, photography, graphics and design.
For files over 15MG, upload to Dropbox and provide a link.  For publications with more than 20 pages, select 20 on page count.

Special Niche Website (T-4)*

Niche website or microsite developed for or by advertising. Entries will be judged on basic idea, layout, originality and effectiveness.

Custom Publication (T-5) *

Any publication created to benefit a client or partnership, distributed within the paper or as a standalone. This includes publications for community events or non-profits, Chambers of Commerce, Visitors Bureaus, Car dealerships, Anniversary pubs, Real Estate Associations, etc. A section may be any unit of four or more consecutive pages, standard or tabloid. Entries will be judged on basic idea, layout, originality and effectiveness. Must submit statement on how publication has impacted the client or partnership.

Editorial CATEGORIES

Online or Mobile Only

Entries were published on online or mobile platforms only.

General Social Media Reporting (E-1)

Coverage of a planned news event or any non-breaking news story. Submit screenshots of interaction between a publication and its readers regarding a particular story.  Entry should show a continuing effort by the new organization to reach its readers in a timely and accurate manner.

Breaking News – Social Media (E-2)

Posts on a single breaking news item published on social media. Not planned or labeled as a series.  Submit screenshots or a Storify package.

Best Use of Interactive Media (E-4)

Presentation using digital media and cutting-edge technology in innovative ways to reach and engage the audience. May include features such as Google cardboard, video, interactive maps, podcasting, photo and slide shows, article archives, polls, transcripts, PDFs, blogs and community feedback.

Online Blog Commentary (E-26)

May be staff or citizen created.

News & Beat Reporting

Entries may be published in print, online or mobile platforms.

Breaking News (E-5)

Coverage of single news event that is unplanned and unexpected. Submit one story or a group of stories that were published in the same issue, written under deadline pressure.

General News Story (E-6)

Coverage of a planned news event or any stories that do not fit into one of the specialty categories (such as education, business, etc.) Submit one story or a group of stories in the same issue.

Continuing Coverage (E-7) 

Multiple stories on a single issue or news event published in more than one issue. Not planned or labeled as a series.

Investigative Reporting (E-8)

A distinguished example of investigative reporting; emphasizing the originality of the subject, depth of reporting and clarity of writing. May be one or more stories. Supporting documents or a cover letter may be submitted.

Local Government (E-9)

Single story or designated series that explains the impact of local government.

State Government (E-10)

Single story or designated series that explains the impact of state government.

Public Service (E-11)

Single story or designated series intended to spur action from the community. Supporting documents may be uploaded.

Wild Card: Trump’s Impact on Communities (E-12)

How President Trump’s new administration affects local communities.

News-driven Multimedia Storytelling (E-13)

Presentation supporting the telling of or enhancing the impact of a single news story. May include, but is not limited to, audio, video, animation, slide shows and sound bites.

Business Reporting (E-14)

Single story or a designated series.

Medical/Science Reporting (E-15)

Single story or a designated series.

Education Reporting (E-16)

Single story or a designated series.

Environmental Reporting (E-17)

Single story or a designated series.

Arts/Entertainment Reporting (E-18)

Single story or a designated series.

Religion Reporting (E-19)

Single story or a designated series.

Growth & Land Use Reporting (E-20)*

Single story or a designated series.

Public Notice Reporting (E-21)

(no charge for entry)

Single story or a designated series using public notices.

Commentary

Entries may be published in print, online or mobile platforms.

Editorial (E-22)

A single editorial.

Editorial Cartoon (E-23)* 

A single cartoon.

Local Column: Critical Thinking (E-24)

Includes commentary, news-related or political columns.

Local Column: Feature or Humor (E-25)

Includes advice, humor or feature-type columns.

Features

Entries may be published in print, online or mobile platforms.

Please note feature photos (category E38), sports feature photos (category E42) and feature page design (category E44).

Feature Story: Profile (E-27)

A single story.

Feature Story: Non-Profile (E-28)

A single story.

Features-driven Multimedia Storytelling (E-29)

Presentation supporting the telling of or enhancing the impact of a single feature story. May include, but is not limited to, print, audio, video, animation, slide shows and sound bites.

Series (E-30)*

Must be planned and designated as part one, part two, etc., and must have run in a planned sequence.

Headline (E-31)

Submit story with the headline.

Sports

Entries may be published in print, online or mobile platforms. Please note: Sports Page Design is in Design section

Sports Story (E-32)

Sport news event coverage. May be a single story or a group of stories.

Sports Feature Story (E-33)

Single story.

Multimedia Storytelling (Sports) (E-34)

Presentation that supports the telling of and enhances the impact of a single sports story. May include, but is not limited to, audio, video, animation, slide shows and sound bites.

Sports Column * (E-35)

Includes commentary, features or humor columns.

Photography

General News Photo (E-36)

A photo or group of photos in the same issue of a planned event, or any assigned photo or group of photos other than sports.

Breaking News Photo (E-37)

A photo or group of photos published in the same issue, covering a single news event that is unplanned and unexpected, under deadline pressure.

Feature Photo (E-38)

Single photo.

Photo Series (E-39)

A group of photos published in the same issue on a single subject.

Best Photo Gallery (E-40)

Present a minimum of four photos.

Sports Photo (Sports Action) (E-41)

Single photo.

Sports Photo (Feature) (E-42)

Single photo.

Video

General News Video (E-46) *

Coverage of a planned news event or any stories that do not fit into another video category. Submit one video or a group of videos that were published in the same 24-hour period.

Spot News Video (E-43) *

Coverage of single news event that is unplanned and unexpected. Submit one video or a group of videos that were published in the same 24-hour period, written under deadline pressure.

Features Video (E-37) *

Single video.

Sports Video (E-38) *

Single video, action or feature.

Continuing Coverage Video (E-39) *

Multiple video stories on a single issue or news event. Not planned or labeled as a series.

Editorial / Blog Video (E-40) *

Single video.

Special Event Video(E-41) *

Single video of a one-time event.

Personnel CATEGORIES

Editorial Rookie of the Year (E-43)

This award honors a new journalist with less than 18 months’ experience in the field. Submissions should include three to five clips of that reporter's work, a letter of recommendation from his or her manager, including date of hire, and a recent headshot. Managers: Please be specific in what has impressed you about the reporter, and what s/he has contributed to your publication(s). The panel of judges will bestow one award across all divisions.

Designer of the Year (D-13)

Submit a body of work (8-10 pieces) from a single designer from the contest cycle, showing creativity and ability to design across platforms. Requires letter of recommendation from manager and recent headshot of nominee. One award will be given across all divisions.

Salesperson of the Year (R-6)

This award honors a sales executive that runs circles around their peers. Nominations in this category require a short synopsis of how the nominee best matches the criteria during the contest cycle and a recent headshot of nominee. One award will be given across all divisions.  Nominations will be evaluated on the following:

  • Set and exceeds goals
  • Customer relationship-builder
  • Has a successful and consistent sales record
  • Understands client business
  • Maintains agency/client contact – before, during and after the planning/buying season
  • Responsive to clients’ needs
  • Regularly bring new ideas to clients
  • Provides strong alternative recommendations to clients
  • Understand the competitive landscape
  • Manages the “cost” hurdle as a partner
  • Understand and applies marketing prowess in sales

Sales Rookie of the Year (R-7)

Award honors a new sales executive with less than 18 months’ experience in the field. Nominees should show revenue generation, sales expertise and initiative. Include recent headshot of nominee. Submit letter of recommendation detailing accomplishments and including start date. One award will be given across all divisions.

Organization-wide AWARDS

General Web Site Excellence (E-44)

A panel of judges will visit the website and evaluate it according to the following criteria: (1) social media and engagement (2) local news coverage (3) navigation and design, (4) multi-media/data visualization, (5) mobile responsive design.

James S. Keat Freedom of Information Award (E-45)

Body of work, which may include news stories, columns, editorials, or documents, that shows a news organization’s efforts to (1) gain access to public records; (2) pursue open meetings; or (3) address other FOI issues. Resources available to each entrant shall be considered by the judges. Please include a summary letter describing the arc of the work and the effect the work had on the public. A panel of judges will bestow one award across all divisions.

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