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Proudly Serving Maryland, Delaware and D.C. Newspapers Since 1908

Upcoming trainings from other organizations

MDDC's Professional Development Series is back, with an exciting mix of webinars and in-person workshops! Click here for more information.

November 7, 2:00 - 3:00 p.m. EST (Onlinemedia Media Campus webinar)
10 Ways to Build Reader Engagement: Easily integrate new technologies into your workflow


Twitter, Facebook, Vine, Yo, SoundCloud — there are so many ways to connect and engage with readers today that it’s confusing for journalists who are always on deadline and needing to file the next story.

This webinar will show you how you can quickly adopt these new technologies and easily integrate them into your workflow. You’ll better engage your audiences and encourage them to participate in the conversations of the communities you cover.

Presenter: Brian Steffen - Brian Steffen (@BrianSteffen) is professor and chair of Communication & Media Studies at Simpson College in Indianola, Iowa, where he teaches journalism and social media courses. Steffen has been a professor at Simpson since 1989. In addition to his role at Simpson, he serves as the editor of the national research journal Teaching Journalism and Mass Communication.

Prior to teaching, Steffen worked as a government and politics reporter for the Ames Daily Tribune and the Associated Press.

Cost: $35.00 Can't attend the live Webinar? We'll have an archived replay available after the live session. Register here.

November 12, 2:00 p.m. EST (Poynter webinar)
How to Tell Great Investigative Stories with Dwindling Resources


How can our newsrooms find, nurture, develop and produce multimedia investigative and explanatory projects that matter -- in the face of layoffs, buyouts, hiring freezes and budget cuts?

In this Webinar, you will learn how to best manage the resources you need to tell big stories, tap into your existing resources, develop new skill sets and create an effective process for investigative journalism to flourish.

This includes strategies to effectively communicate decisions within newsrooms and in the community, develop the skills of staff members and make in-depth investigative journalism a top priority.

This Webinar will appeal to leaders from news organizations of all sizes who wish to invest in journalism that drives discussion and engagement. In-depth investigative and explanatory reporting sets us apart from competitors who merely follow daily events.
What Will I Learn:

How to use digital, data, reporting, writing and visual journalism skills you need to tell big stories to the best of your ability, including how to find skills you don't have
How to effectively communicate to the newsroom as well as the community that investigative journalism is a top priority for the news organization
Use major reporting projects to build your staff's digital skills and expertise
Build a safe place and effective process for investigative journalism to flourish
Leverage the project reporting process to innovate in other ways, such as building new mobile apps

Who Should Take this Course:

Newsroom leaders, editors, multimedia producers, reporters who support in-dept investigative journalism that engages the community and drives conversation.

Course Instructor: George Stanley, managing editor of the Milwaukee Journal Sentinel and JSOnline.com.

Cost: $29.95 Can't attend the live Webinar? We'll have an archived replay available soon after the live session. Your registration will give you access to the replay plus our bonus resources. Register here.

November 13, 2:00 p.m. EST (Poynter webinar)
LinkedIn for Journalists and Educators


LinkedIn has hundreds of millions of registered users. These users and this platform can be much more than a professional networking social media tool if you know how to make the most of it.

In this Webinar, you’ll learn how to mine LinkedIn for sources and story ideas, promote your own stories, increase your professional visibility, and conduct advanced searches on companies, groups and more.

You'll also learn how to use the alumni tool and unified search functions.

After the session you will be eligible for a free one-year upgrade to LinkedIn Premium, which will allow you to send InMails to potential sources and conduct much more refined searches.
What Will I Learn:

Find potential sources through Advanced People Search
Break stories and learn about trends through unified search functions
Strengthen your professional brand by improving your profile
Promote your work and content by publishing and engaging on LinkedIn

Who Should Take this Course:

Writers, bloggers, editors, researchers, educators, and any type of journalist.

Course Instructor: Yumi Wilson - is a corporate communications manager at LinkedIn and a tenured professor of Journalism at San Francisco State University. As a trainer and evangelist for LinkedIn, Wilson trains corporate communicators and journalists how to use LinkedIn more effectively to promote their companies and brands. She runs the LinkedIn for Journalists group, which has grown from 16,000 to 62,000+ members during her tenure.

Cost: $29.95 Can't attend the live Webinar? We'll have an archived replay available soon after the live session. Your registration will give you access to the replay plus our bonus resources. Register here.

November 18, 2:00 p.m. EST (Poynter webinar)
Media and Innovation: How to Play in the Sand Box


Newsroom leaders seem to understand that being innovative is important to surviving and even thriving in an ever-changing media environment. But what does it mean to be innovative? How does it work?

In this Webinar, learn what innovation means, why it’s more than the latest buzz word, and how to change your organization’s thinking. The Webinar will provide tips that fit all newsrooms.

This high-energy session draws upon lessons learned from the Sept. 15-17 ASNE-APME conference in Chicago (with a few surprises thrown in).
What Will I Learn:

How thought leaders define innovation
Strategies on creating a “sand box” for innovation
Best practices from innovation experts
How playing with purpose can spark newsroom change

Who Should Take this Course:

Editors, producers, reporters and all those who collect and sort information for readers, helping to organize, sort and make sense of news on the Web.

Course Instructor: Bill Church - Bill Church is executive editor of the Herald-Tribune in Sarasota, Florida. During his tenure, the Salem (OR) Statesman Journal in 2010 and Herald-Tribune in 2014 were named APME Innovator of the Year Finalists. He is a member of the Associated Press Media Editors’ national board and a Robert G. McGruder Diversity Leadership Award recipient. He served as a Pulitzer jurist in 2014. He has a bachelor’s degree in economics and master’s degree in administration.

Cost: $29.95 Can't attend the live Webinar? We'll have an archived replay available soon after the live session. Your registration will give you access to the replay plus our bonus resources. Register here.

December 3, 2:00 p.m. EST (Poynter webinar)
Social Media and Analytics: Strategies and Metrics You'll Actually Use


Need fresh ideas for reporting with social media? Want to refine -- or re-define -- the ways you engage with your online audience? This Webinar will explore techniques for reporting with social media, and help you find the key metrics to know how and what your audience wants to know.

Melody Kramer, digital strategist and editor at NPR, will highlight several techniques that NPR’s journalists use to help their reporting on social media -- as well as ways you can use analytics to measure your engagement and success.

To get a taste of how the NPR team thinks and what they do, and to get started with your own social media questions, check out the NPR Social Media Desk on Tumblr.
What Will I Learn:

How to use social media to help report stories
How to use social media to find sources during breaking news events
How to use social media to tell engaging stories
How to use analytics to measure, report, and inform the public
How to design an analytics dashboard that is useful to your newsroom

Who Should Take this Course:

Journalists and news organizations who want to power their journalism on every platform through the use of social media and analytics.

Course Instructor: Melody Kramer is a Peabody award-winning digital strategist and editor at NPR, where she launches and then manages projects involving breaking news, analytics, archives, social media and long-term editorial strategies. Before that, she ran digital operations for Fresh Air with Terry Gross, was a writer and editor at National Geographic Magazine, and directed, produced, edited and wrote for NPR's Wait Wait Don't Tell Me. She started her career as a Kroc Fellow at NPR and is a 2006 graduate of the University of Pennsylvania.

Cost: $29.95 Can't attend the live Webinar? We'll have an archived replay available soon after the live session. Your registration will give you access to the replay plus our bonus resources. Register here.

December 4, 2:00 p.m. EST (Poynter webinar)
Curating Content: How to Aggregate Coverage


Today’s audiences are bombarded with information from an ever-growing range of sources. Editors, acting as curators, collect and sort information for readers, helping to organize, sort and make sense of news on the Web.

This Webinar will help you understand how to serve readers better by providing you with the tools you need to curate content effectively.
What Will I Learn:

How to select and organize content
How to assess the quality of sources
How to provide context
How to link effectively
How to provide clear attribution
What pitfalls to avoid

Who Should Take this Course:

Editors, producers, reporters and all those who collect and sort information for readers, helping to organize, sort and make sense of news on the Web.

Course Instructor:
Sue Burzynski Bullard teaches editing, reporting and multimedia classes. She joined the University of Nebraska-Lincoln faculty in August 2008 after a year as a visiting editor-in-residence at Michigan State University. Before heading to the classroom, Sue held a variety of editing positions during 21 years at The Detroit News, including three years as managing editor. In that role, she was responsible for the day-to-day operation of the newsroom. She supervised nearly 300 journalists and helped to integrate print and online newsrooms.

Cost: $29.95 Can't attend the live Webinar? We'll have an archived replay available soon after the live session. Your registration will give you access to the replay plus our bonus resources. Register here.

December 4, 2:00 p.m. EST (Online Media Campus webinar)
User-Generated Content: More Readers, More Revenue


As access to news continues to be easier for readers with technology and social media, it is important to build up a user base of loyal readers by offering a value that they can’t get anywhere else. To do this, you need to learn how to leverage today’s technology to increase readership.

In this webinar, national sales trainer, author and technology expert Allan Barmak will teach how to build a foundation of user-generated content which will not only add traffic to your newspaper’s website but also open up new revenue streams both online and offline.

Meet the Presenter:
Allan Barmak leads The Barmak Group, a sales consulting and training firm which leverages 20 years of sales experience in digital media. He has worked with a variety of companies across multiple industries, helping each of them expand their sales operations by optimizing existing revenue streams as well as building new ones.

He has been training newspaper sales teams for the last 10 years and has unmatched experience selling the digital value proposition. Prior to starting his own consulting firm, he worked at AOL, where he was the top sales rep in the country for five of seven years and ranked second the other two years.

Cost: .

Cost: $35.00 If you are interested in attending but are unsure if you will be able to view the live webinar, we encourage you to sign up anyway. As part of your webinar package, you will receive free access to the archive of this webinar by registering for the live viewing. Register here.
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