MDDC Professional Development Series
Fresh ideas and new ways to improve your skills at MDDC’s Professional Development Series, a combination of webinars and in-person workshops in two tracks (sales & editorial). These learning sessions offer networking with your peers and experts in the field while gaining valuable continued education and skills development. Check out our calendar for the full list of MDDC events.
Improve your Writing Coaching, June 2, 9, 16, 23, webinar & phone.
Focused coaching from veteran journalist Tom Linthicum will improve your copy. Four online group sessions teamed with four weekly half-hour one-on-one coaching sessions by phone make this the perfect accelerator for your writing.
Good writing is still one of the pillars of good journalism. No matter what platform you're using, you want your work to be read, and the best way to achieve that is with good writing. But who has time to worry about writing in this era of shrinking staffs and never-ending deadlines?
Here's a unique opportunity for reporters and editors to focus on what makes good writing and how they can get more of it. Led by Tom Linthicum, who has conducted workshops for the American Press Institute, these four online group sessions will offer tools, tips and techniques to make your writing as sharp as possible.
REGISTER ($250 for members, $395 for non-members)
Positioning for Political Advertising, Thursday, June 8th from 10:30 – 11:15 am by webinar
Learn how to generate a larger share of the local political advertising revenue in your local market, where 75% of all election activity will take place.
John Kimball, of the Kimball Group will show you how to create simple packages so local candidates can buy your portfolio of products as easily as they buy television spots. Play to your strengths and local advantage with concrete takeaways from this webinar.
As a follow-up bonus, MDDC will provide a list of regional campaign and PAC contacts to get you started. (A $750 value, for FREE!)
REGISTER ($35 for members, not available for non-members)
Regional Sales Training – Building Blocks of Sales, Monday, June 13th, 8:30 am – 5 pm IN PERSON (Frederick, MD)
Brent Renken of the Frederick News Post will lead up to 25 reps through the fundamentals. These sessions are NOT market-specific and will help sales reps continue to build their skills in both print and online sales.
The day's agenda:
Day begins: Rookie VS Veteran (8:30 8:45)
- Public Speaking(8:45 10 am)
- Personality Dynamics (10 10:30 am)
- Gap Planning (10:30 11 am)
- New Business Acquisition (11 12:30 pm)
- Needs Assessment Game (12:45 1:30 pm) (Lunch)
- Bundling Basics (1:30 1:50 pm)
- Securing the Agreement (1:50 pm 2:45 pm)
- Proposal Strategies (2:45 3:15pm)
- Proposal Building Practice (3:15 4pm)
- Presentation Practice (4 4:50pm)
Day Ends (5pm)
Open to MDDC members only.
REGISTER (FREE for members, not available to public)
Led by Brent Renken, Advertising & Marketing Director at the Frederick News-Post.
Brent is a multimedia advertising and marketing leader who provides custom digital and traditional needs-based strategies training. He has consulted in more than 20 markets for organizations with properties that include: The Arizona Republic, San Francisco Examiner, Washington Examiner, E.W. Scripps corporate, Arkansas Democrat-Gazette, Richmond Times-Dispatch and The Frederick News-Post.