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Senior Online Strategy Writer, Human Rights Campaign, Washington DC

Posted February 17, 2017

Job Description 

We strongly encourage people of color, transgender and non-binary people to apply. HRC is an equal opportunity employer and welcomes everyone, including non-LGBTQ people, to join our team.

Position Summary 

Creative and compelling storytelling is at the heart of this position. The Senior Online Strategy Writer will craft brilliant, persuasive copy that tells our story in a relevant and persuasive manner that is reflective of our brand and mission.  The Senior Online Strategy Writer will have a vision and innovative writing style that captures the voice of HRC, including our President. This position will create content that is designed to engage HRC’s constituency and empower them to take action and inspire them to contribute.

The Senior Online Strategy Writer will be nimble, and be able to turn things around on a dime—while juggling multiple assignments simultaneously. 

The Senior Online Strategy Writer will work closely with an experienced membership and online strategy team to produce powerful content to be used across multiple digital platforms including email, mobile, and social media.  The Senior Online Strategy Writer will also serve as an editor, as well as our “quality control” manager for all national and local communications that are both fundraising and advocacy.

The Senior Online Strategy Writer will work closely with many other key stakeholders throughout the organization including but not limited to the executive, field and communications teams, as well as external strategists and partners.

Position Responsibilities 

  • Manage HRC’s rapid response member communication program -- monitor key external media outlets that cover relevant news topics, as well as internal press releases, blog posts, field updates, etc. Proactively identify relevant opportunities and subject areas for HRC story angles, developing relevant member communications and engagements in a real-time, rapid response environment.
  • Serve as the ghostwriter for a variety of HRC senior staff including our President, and capture their voices just as they were writing themselves.
  • Draft and edit strong copy for national advocacy campaigns, national fundraising campaigns, high-level state campaigns and other communication initiatives including, but not limited to, emails, landing pages, social media posts, and text messages.
  • Draft content with the knowledge and understanding of the best practices for online communications and the unique goals for the many different types of campaigns.
  • As the team lead for copy routing: help ensure all approvals are received, edits are implemented and that copy is grammatically correct.
  • Ability to be cross-trained for technical build-out and implementation of email, action pages and social media campaigns
  • Be available when needed for urgent on-call situations, possibly weekends.
  • Have a keen awareness of the online calendar to ensure issue cultivation and planning and ensure appropriate overlay amongst other departmental schedules.
  • Review additional online materials as needed, proofreading for quality and accuracy, adherence to organizational structure and style, consistency, and appropriateness of content.
  • Advise on selecting supporting photography, images and graphics that reflect our messaging and strategy.
  • Represent the Online Strategy team at cross-organizational meetings; take and circulate notes. Meet regularly with our program and foundation staff as well as the individuals we serve to facilitate collaboration and ensure our material is reflective of our work and accurate (including fact-checking).
  • Other duties and responsibilities as assigned.

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