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Sales Executive of the Year

Advertising Awards Category

Sales Executive of the Year
Top award chosen from the winners of the three individual awards below.  All entries in this category require letter of recommendation from sales manager.  One award will be given across all divisions.

10A: Overcoming Obstacles  Sales executive succeeded in overcoming obstacles.  Submit letter of recommendation including specific challenging factors in the marketplace and how the executive overcame those challenges. One award will be given across all divisions.  
10B: Idea Generator  Sales executive generates successful ideas for increasing revenue and presence of the publication.  Submit letter of recommendation including specific ideas from executive and how those ideas affected the publication.  One award will be given across all divisions.  
10C: Rookie of the Year  Sales executive must be new to the field (hired later than January 1, 2014) and shown revenue generation, sales expertise and initiative.  Submit letter of recommendation detailing accomplishments and including start date. One award will be given across all divisions.  

2014 Contest Winners

Standout Personnel:  Rookie of the Year

Samantha Hemphill and Kevin Berrier were honored with MDDC’s Rookie of the Year award at the Advertising Awards Program on September 10th.  This award, in its first year, honors sales executives who are new to the industry, having spent less than 18 months in their role, and demonstrated revenue generation, sales expertise and initiative.  Each honoree was nominated by the sales manager and their accomplishments were detailed in the nomination letter.  Our honorees are listed in alphabetical order.

Kevin Berrier, Frederick News-Post

Kevin Berrier joined the Frederick NewsPost staff in the summer of 2014, transitioning from commercial printing sales.  Berrier’s role in the Advertising department was his first in newspaper and digital sales, but he transitioned quickly.  As Director of Sales Connie Hastings says, Berrier “hit the ground running.”  In his 12 months with the Frederick News-Post, Berrier trained and succeeded as the digital consultant and has moved up to become the key rep position.  All of this while consistently achieving his financial goals!  Hastings continues, “Kevin has been a top performer in our agency services division and in Marketplace sales. His customer service is impeccable and his attention to detail is notable. Kevin is a team player that always goes above and beyond expectations. He has consistently taken accounts and grown them to levels previously unattainable with additional packages offerings and bundles.“  Congratulations, Kevin!

Samantha Hemphill, Independent Newsmedia, Inc.

Samantha Hemphill arrived at the Independent Newsmedia, Inc. team at the very end of December 2014 with a strong desire to help local businesses achieve their goals, but absolutely NO advertising sales experience .  In the ensuing months, Hemphill has maintained her book of business, developed a “shop local” campaign from start to successful finish and significantly improved a variety of categories including real estate and automotive advertisers.  Her past experience in marketing has easily adapted to INI’s consultative approach to business development.

Tonda Parks, Vice President Advertising Development, say that “Hemphill has quickly established herself as a valued member of our team and, more importantly, our customers view her as a trusted partner in their business. “  Parks goes on to say “she has leveraged her community knowledge and involvement to garner incremental increases in ad count and revenue.  Specifically, Samantha met with a variety of local business owners in her designated market area to identify their interest and ability to advertise.  Subsequently, she creatively developed a shop local campaign with a community awareness slant.  She was able to line up a commitment from the municipality to support he effort, and even more importantly secured a 12-month commitment from an advertiser that had been reluctant to commit to an ongoing advertising campaign.  Her first edition was published Friday, July 31, 2015 – with an auspicious page and a half of incremental advertising.”  Congratulations, Samantha!

Standout Personnel:  Overcoming Obstacles

Katrina Sullivan of Independent Newsmedia, Inc. was honored with the inaugural Standout Personnel for Overcoming Obstacles award.  This award honors a sales executive who succeeded in overcoming obstacles during the contest cycle.  The submission package included a letter of recommendation from the sales manager, including specific challenging factors in the marketplace and how the executive overcame those challenges. 

Sullivan relocated to the intensely local Delaware market over three years ago.  She faced ongoing obstacles to differentiate herself and integrate herself into the local community, which was saturated with intensely local media sales representatives.  As Tonda Parks, Vice President Advertising Development says “our advertisers expect to do business with someone they know and can trust with their advertising investment and Katrina as worked extremely hard to earn that trust.”  Sullivan successfully increased her book of business by an impressive 35% in client count and revenue, while earning the respect of her peers and the businesses in her designated service area.  She accomplished this through becoming part of the community – being active in the area chamber of commerce, as well as several business and social networking organizations.  She has also committed her personal time to assisting with a variety of charitable initiatives.  Parks continues, Sullivan “has distinguished herself in a community where it is important to have “roots” – so much so that an anonymous donor paid for her to participate in a professional development program.”  Congratulations, Katrina!

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