| April 2001 |
| Page 1 |
| Ad Day to feature Creative
Workshop and Award Winners Plan to attend MDDC's annual Advertising Day on April 27 featuring a creative advertising workshop with Lynne Meena and the presentation of awards to winners from the Best of MDDC 2000 Advertising Contest. |
| Fate of Public
Records Bills Spoils Legislative Session for Newspapers The failure of two MDDC Press Association freedom-of-information measures in the waning days of the Maryland legislative session put a damper on what had been shaping up as a successful session for newspaper interests. |
| Page 2 |
| DE
Telemarketing Bill Opposed by MDDC has Strong Support in Legislature The MDDC Press Association is opposing a telemarketing bill that appears to have strong support in the Delaware Legislature. Senate Bill 41 would, among other things, establish a statewide "do not call" list that would have to be purchased and adhered to by all businesses. |
| Health Care Act Privacy
Rules to Take Effect Despite Press Concerns The Bush administration announced the Health Insurance Portability and Accountability Act (HIPAA) rules would be implemented on April 14 as scheduled, despite receiving more than 24,000 comments about the regulations. |
| New Offices for CNS
Annapolis Bureau The Capital News Service Annapolis Bureau recently moved into new offices and launched a broadcast news program and online newsmagazine. The changes were celebrate April 2 with a reception. |
| Page 3 |
| Profile:
Karen Acton Karen is publisher for the Southern Maryland Division of Gazette Newspapers, which was recently purchased from Chesapeake Publishing. As publisher, she is in charge of operations for seven weekly newspapers. Karen began her career with Chesapeake Publishing 18 years ago as an assistant controller and was promoted to controller and then group manager. She has lived in Charles County since 1982 and serves on the Board of Governors for the Southern Maryland Higher Education Center. Karen is a member of the MDDC Board of Directors. |
| Page 4 |
| Circulation Tips for Successful Circulation Managers From carrier to cheerleader to customer of the other newspaper departments, circulation managers wear many hats and require a toolbox of skills to ensure smooth running and customer satisfaction. |
| Page 5 |
| Legal Appeals Court Limits Publishers' Rights in Web Sites,
CD-ROMs A print version of any article or photograph becomes a new work when it is re-published in a CD-ROM, online or in any format that requires "interaction with a computer program," according to the 11th U.S. Circuit Court of Appeals. It is almost as if that court said, every time the publishing industry invents a new way to publish, use of the new system creates a new work, even when the new publication is an exact replia of the first publication, or in the case of a newspaper publisher, "a collective work." |
| FOI
Training Scheduled for May 24 In its continuing effort to improve access to public information in Maryland, MDDC is presenting a Freedom of Information Training workshop for the press and government officials on May 24 at The Baltimore Sun. |
| Page 6 |
| Advertising The Buzz Words for 2001 will be Client
Relationship Management Typically the first quarter of any new year for retail advertising sales is usually the slowest. And unfortunately the industry forecasters were right on target when they predicted that the slowing down of the economy would be felt more in the first quarter of 2001 than in recent years. For all industries, but perhaps especially for the advertising industry, this means problems may be looming on the horizon. |
| Impact Study Finds Keys
to Readership A study of daily newspaper readership released at the recent American Society of Newspaper Editors convention showed that on average, in a typical week, about 85 percent of the adult U.S. population uses a newspaper. |
| Page 7 |
| Free
Publicity for Sites Drives Traffic Building traffic to your Web site may be just as important economically as building circulation at your newspaper. |
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