Weekly Newspaper Management on Tap at API Seminar |
| Hodding Carter III, president and CEO of the
John S. and James L. Knight Foundation and longtime journalist, headlines the list of
speakers for API’s Management of the Weekly Newspaper seminar. Carter will lead off
the week with a discussion on leadership. Registrations are still being accepted for the program being held Sept. 29 - Oct. 4 in Reston, VA. The session will cover every aspect of weekly newspaper management: revenue growth, cost cutting, performance management, advertising and circulation growth, leadership, business development, editorial excellence, promotion and strategic thinking. A trip to the Freedom Forum and discussion of First Amendment issues will be included. To register use API’s Web site at www.americanpressinstitute.org or call (703) 620-5814. |
| Local News is Top at NAA Gateway Site |
| Newspaperlinks.com, the Newspaper
Association of America’s gateway to newspaper Web sites around the world, is used
primarily by people looking for local news outside of their area. A pop-up survey on the site in June found 55 percent of respondents use the site for business purposes and 72 percent were searching for a newspaper outside their area. Four in 10 respondents visit the site daily and nearly two-thirds are looking for local news. "Looking at how people use Newspaperlinks.com gives us a snapshot of the kinds of news and information they’re looking for from these online newspaper sites," said NAA President and CEO John F. Sturm. Other information site visitors said they were seeking included classified and other advertising, obituaries, news about places they’ve lived or where friends and loved ones still live, weather, sports, and upcoming events in a city they’re planning to visit. Complete results can be found online at www.naa.org/surveys/nlinks_results. |
| Distance Learning Reintroduced by API |
| The American Press Institute has
reintroduced online learning to its training activities. API’s Seminars Online initiative integrates Web-based presentations and readings with Web discussion. The learning process is monitored and guided by expert facilitators. Several courses have been developed and are available "off the shelf." They cover: basic copy editing, intermediate copy editing, headline writing, basic reporting, basic ad sales, circulation subscription sales, managing and leading change, and developing a reader-friendly news report (a learning experience that focuses on how newsrooms can develop broader readership). For more information go to www.americanpressinstitute.org. |
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