Breaking heroin: MDDC partners with Maryland public television
News media organizations join together with collaborative reporting efforts
Heroin’s grip in the region has tightened, and MDDC member organizations will respond with ongoing news coverage about the cycle of addiction in their local communities. This coverage supports the effort of Maryland Public Television, which will broadcast and widely distribute a special documentary, Breaking Heroin’s Grip: Road to Recovery, at 7 pm on February 11, 2017.
A Reporters' Toolkit has been developed for area news organizations to use to develop coverage. The toolkit is organized into two main folders within a password-protected Google docs folder. If you'd like access to the toolkit, please contact Lindsay Wood at MPT.
- MPT-Provided Resources - This is where MPT is posting important resources like satellite feed information, program format, interview/booking suggestions, news releases, fact sheets, audio and video files, and more.
- Partner-Provided Resources - This is where you can upload any related content you'd like to share with other partners. While this is not required, it provides a unique opportunity for media partners to collaborate with each other by exchanging materials they are using to raise awareness on this topic.
Breaking Heroin's Grip: Road to Recovery is a one-hour television event including a 40-minute documentary featuring first-hand accounts of our region's heroin epidemic, plus a 20-minute live phone bank program offering viewers expert information about treatment. It is produced by Maryland Public Television in partnership with the Maryland Department of Health and Mental Hygiene. Experts from Maryland’s 24-hour crisis hotline, overseen by Maryland’s Behavioral Health Administration, will staff the phone bank. The program will be simulcast by numerous broadcasters (TV, radio, and web) in Maryland, as well as in surrounding states. Jeff Salkin, anchor, Maryland Public Television, and Bruce Johnson, news anchor/reporter, WUSA-TV, Washington, DC, will host.
News outlets across Maryland will share content and access reporting tools, experts and other materials compiled for the documentary to report locally on the heroin crisis. The Press Association will provide an op-ed for publication in early February. Further, the Association will support the efforts to highlight the problems of heroin addiction with pro-bono advertising.
The Maryland | Delaware | DC Press Association is a vibrant, influential association representing member newspapers and their multi-platform businesses in our region. We believe a strong news media is central to a strong and open society. We help our members succeed through advocacy efforts, revenue generation, professional development and industry recognition. Learn more at www.mddcpress.com