NNA Starts Ad Donation Program |
| The National
Newspaper Association is exploring new revenue opportunities, including an ad program
where member newspapers are asked to donate advertising space NNA can sell to generate
revenue. NNA has faced increasing expenses over recent years, while keeping dues and fees low to make programs available to as many members as possible, according to a recent memo from Ken Allen, executive vice president and CEO. In addition, NNA spent almost $150,000 on the current postal rate case and future cases are expected to be just as expensive. The association is asking each member newspaper to donate at least one page of advertising for sale during 2001. NNA will seek to sell the space to national advertisers and intends to place the advertising through AdNet America, a cooperative ad placement arrangement among state press associations, including MDDC. A portion of the revenues generated will be returned as rebates to participating NNA members. For more information about the program, contact Cindy Joy-Rodgers at (800) 829-4662 ext. 910. |
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