Keeping Your Creativity Flowing

The Creative Group, a Menlo Park, CA, research firm, did a recent study of industry leaders in the ad agency world on the subject of avoiding creative block.

Thirty-six percent of respondents said taking a break from a project was the most common response to getting around the creative block.

To encourage employees to take recess, some companies, particularly those whose employees regularly work extended hours, are providing some on-site amenities such as game rooms, gyms, and nap areas.

In addition to taking a break, these creative leaders offered this advice for preventing a creative impasse:

· Change the music and the colors in the work environment.

· Think out loud. Talk to yourself.

· Write down every idea whether you use it or not.

· Maintain a good sense of humor and encourage laughter.

· Take in as many cultures and trends as you can and draw from them.

· Don’t allow for interruptions. Just turn off the phone.

· Allow time for personal rejuvenation. Spend time on outside hobbies and interests.

· Start a project well in advance and stay a step ahead of the game.

· Keep your mind open at all times avoiding parameters.

· Have a solid strategy and sufficient information to solve the problem from the start.

· Be courageous. Don’t fear anything. Just dig into it.

- NAA Retail Headlines