Serving the newspapers of Maryland, Delaware and the District of Columbia since 1908. MDDC Press Association




















Industry News

December 2001

Page 1

Major MDDC Programs and Services Continue Under Tight 2002 Budget
The MDDC Board of Directors has approved an Association budget for 2002 that restrains spending in light of the poor business climate for newspapers but still allows for the continuation of all principal MDDC services and programs.
2002 Workshop Schedule Set
The 2002 MDDC Workshop schedule, set by the Professional Development Committee features some new topics as well as repeats of popular programs from 2001.
Page 2
SPJ Budget Deficit Raises Concerns
A $228,303 budget deficit for the 2001 fiscal year raised issues for some members of the national board of the Society of Professional Journalists.
Page 3
Newseum Closing, New Home Under Construction
The media foundation that runs the Newseum in Rosslyn decided Dec. 7 to close the museum in March and reopen it three years later in a new home under construction in downtown Washington.
API Publishes Crisis Handbook
The American Press Institute (API) recently published Crisis Journalism: Handbook for Media Response, which resulted from API's effort to support media organizations in coverage of the Sept. 11 attacks and their aftermath.
Profile: Tom Bradlee
Tom Bradlee is president and CEO of Chesapeake Publishing Corporation headquartered in Elkton, MD. Tom's career with Chesapeake, which was then known as Tri-State Publishing, began in 1968. He bcame general manager/publisher of Chesapeake's Southern Delaware division in 1970 and in 1982 was named publisher of The Cecil Whig and Chesapeake's Upper Shore Division. While publisher of The Whig, he led the conversion of the paper from a weekly to a daily. In 1987, Tom was named president/CEO. He was elected to the MDDC Board of Directors in 1975 and served as president in 1984, He is also a past board member and president (1988) of the National Newspaper Association. In 1999/2000 he served as president of the Suburban Newspapers of Americam, where he has been an officer and director since 1989.
Page 4
Circulation Should You Rely on the Mail for Your Newspaper Delivery?
For the last several years newspapers using the mail for delivery have been watching rates and service carefully and with growing alarm. However, after the events of September 11th, they have been on "high alert."
Tips for Measuring Content for USPS
National Newspaper Association Postal Committee Chairman Max Heath recetnly offered some answers to frequently asked questions about measuring advertising content in your newspaper for your postal report.
Page 5
Legal Good Cops? Bad School Boards, and a Useful Hotline
I've been looking over my records of calls on the MDDC FOIA Hotline and I notice there have been no calls in 2001 over frustration with law enforcement arrests, incident reports or logs.
Page 6
Advertising Third Quarter Ad Spending Drops
Newspaper advertising expenditures for the third quarter of 2001 totaled $10.6 billion, a decrease of 10.3 percent from the same period last year, according to preliminary estimates from the Newspaper Association of American (NAA). By comparison, total newspaper advertising in the third quarter last year was up 4.3 percent.
Valassis Purchases Mediapassage
Valassis Communications Inc. has purchased Mediapassage software that will be merged into its existing software toll for Internet-based newspaper ad placement.
Keeping Your Creativity Flowing
Everyone has hit a point in a project that you just can't get past. Then the frustration sets in and you are stuck even worse. Don't let that happen to you in the future.
Page 7
Record Numbers Apply for MDDC Journalism Education Programs
A record number of applications have been received for two MDDC journalism education programs. The deadline for both programs was earlier this month.
Paper Sought for Minority Internships
In 2000, the New York Newspaper Publishers Association and the National Association of Minority Media Executives (NAMME) created Inside Track:Careers in Newspapers.

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