Lottery Advertising Rules Changed |
| The Postal Service has relaxed its rules governing
"prohibited mail matter" to allow newspapers to publish lottery advertisements
in their mailed newspapers as long as the lotteries are legal under state laws. The National Newspaper Association (NNA) has worked for several years to find a better solution for the rules governing mailed distribution of lottery ads in newspapers. "The Postal Service’s amended rule opens more advertising opportunities for newspapers in line with what other media can do," said Max Heath, NNA’s Postal Committee chairman. Previously Postal Service rules prohibited the mailing of lottery ads unless the lottery was a state lottery, gaming conducted by Indian tribes, a lottery run by a not-for-profit organization or government entity, or a commercial entity that did not normally conduct a lottery. "Newspapers need to pursue opportunities to grow ad revenue in this category, depending on what state laws allow," said Heath. |
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