| July 2001 |
Page 1
|
Expanded Summer Convention Kicks off with Thursday
Session
Guiding a newspaper through a changing economy can be a challenge. Strategies and
solutions for the newspaper business will be the focus of the upcoming, and expanded, MDDC
Summer Convention Sept. 6-8 at the Tidewater Inn in Easton. |
Postal Rates Raised for 2nd Time
For the second time this year, the cost of postage was increased. Although the basic
34-cent rate did not change, other charges increased on July 1 including the cost of
sending postcards, magazines and newspapers. |
| Page 2 |
Advertising MAPS Sees Good Second Quarter
It's hard to believe we just wrapped up the second quarter of 2001! |
Technology Vitual PC is Must Have for Mac Users
I received the newest version of Connectix Virtual PC, which allows Mac users to run
Windows. I've reviewed previous versions of the program in the past and had a hard time
getting over the slow speed and tendency to crash. |
| Page 3 |
MDDC Workshops for
Next Six Months
The year may be half over, but there are still plenty of opportunities to participate in a
workshop sponsored by the MDDC Press Association. |
Preserve
Community Papers Digitally
The National Newspaper Association (NNA) announced a new initiative to digitize the
archives of community newspapers and make the information available over the Internet as
original page images. |
Profile:
Tom Kunkel
Tom is dean of the Philip Merrill College of
Journalism at the University of Maryland and president of American Journalism Review. He
has held these positions since the summer of 2000. An editor and author, Kunkel spent most
of his career is newspaper management, having worked at the Cincinnati Post, Miami Herald,
New York Times, San Jose Mercury News and other publications. When he was appointed to run
the Columbus (GA) Ledger and Enquirer in 1985, he was, at 29, the youngest executive
editor in the history of Knight Ridder Newspapers. He has written two books and edited two
others. |
| Page 4 |
Circulation The Importance of Mainting Clean Subscriber
Databases
When you are the only newspaper in town, daily and weekly fluctuations in your home
delivery circulation may not be a primary concern. When you are David surrounded by the
Goliaths of the industry, however, this information becomes your primary focus when trying
to increase home delivery subscribers. Of paramount importance in what happens to your
subscribers is maintaining a "clean" subscriber database. This task is not as
easy as it sounds. |
Cats & Dogs Star
in New Literacy Ads
Featured in the latest series of literacy ads from the Newspaper Association of America
(NAA) that tie in with popular films are characters from "Cats & Dogs" and
"Final Fantasy: The Spirits Within." |
| Page 5 |
Legal Tasini v. New York Times: A Tantalizing Possibility
In its decision in the Tasini v. New York Times case, the U.S. Supreme Court may
have left an opening that might allow for posting articles online in electronic editions
of newspapers without the threat of infringement lawsuits brought by free-lance writers,
photographers or artists. Let it be clear: This is analysis, a mere expression of opinion,
or perhaps unabashed wishful thinking. |
DC,
DE Telemarketing Bills Update
Newspapers are testifying against a telemarketing bill in Washington, DC, while similar
legislation in Delaware is in limbo until the next session begins. |
| Page 6 |
Tribune
Co., The Sun Reduce Staff
The Baltimore Sun is facing staff cuts following an announcement in mid-June that the
Tribune Co., owner of The Sun, will reduce its work force by about six percent - roughly
1,500 positios - through early retirement and job cuts. |
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