Lilo & Stitch Star in New Literacy Ads |
| Characters from "Lilo &
Stitch," a new animated feature from Disney, are the latest family-movie stars to
tout the benefits of reading the newspaper in literacy ads from the Newspaper Association
of America. The ads are currently available in black and white and color versions for two-column, half, quarter and full-page, in standard and 50-inch web formats. They can be downloaded at www.naa.org/display/stitch. The "Lilo & Stitch" ads are part of NAA’s ongoing ad campaign encouraging young people to read. Previous ads have featured characters from the movies "Ice Age," "Beauty and the Beast," "Monsters, Inc.," "Shrek," "Cats & Dogs," "Final Fantasy," "Chicken Run," and "Stuart Little." "As kids connect with the characters from these movies, we have an outstanding opportunity to reach out to children and their parents to convey the wonderful shared experience of reading a newspaper together," said John Kimball, NAA senior vice president and chief marketing officer. |
Back to July