| June 2002 |
Page 1 |
MDDC Heads to the Beach
MDDC is heading to Ocean City for the Annual Convention September 5-7. Join us oceanfront
at the Princess Royale Hotel for informative program sessions, networking with colleagues
and plenty of fun, sun and sand. |
Postal Rates Increase Again June 30
There are three sure events in life: death, taxes and postal increases, with the next
postal increase event arriving on June 30. |
| Page 2 |
The Sun and Press
Operators Sign New Four-Year Contract
The Baltimore Sun and the union representing its press operators (Baltimore Newspaper
Graphic Communications Union Local #31) have signed a new four-year contract that began on
May 1, 2002, and includes breakthroguh provisions few major U.S. dailies have achieved.
Until now, most major dailies around the country have had minimum staffing requirements in
place. |
High School Newspaper
Adviser Dismissed After Censorship Dispute
The contract of a journalism teacher, hired two years ago to start a journalism program at
Southern High School in Baltimore, was not renewed. This followed a temporary shutdown of
the student newspaper by its staff this spring because of a dispute with the principal
over its content. |
| Page 3 |
MDDC Joins Brief in
Support of St. Mary's Appeal
The MDDC Press Association has signed on to an amicus brief in support of the St. Mary's
Today appeal in the newspaper's lawsuit against St. Mary's County law enforcement
officials. |
Profile: Mike Kane
Mike, vice president of circulation at The News
Journal in Wilmington, began his newspaper career at The Baltimore Sun in 1981 as a releif
district sales manager. While there he held various other positions, including district
sales manager, evening and Sunday zone sales manager, and administrative manager. In 1995
he moved to Pittsburgh as assistant circulation director of the Tribune-Review and became
director in 1997. He assumed his current position at The News Journal in August of 2000.
Mike was named NAA Circulation Sales Manager of the Year in 2000 and Gannett Presidents
Ring Winner in 2001. He serves on the MDDC Circulation Committee. |
| Page 4 |
Circulation News
NIE Basics for Successful Programs
Newspaper in Education (NIE) follows not one path to success. At each of the 950 newspaper
with an NIE progrram through the United States, the task is to balance a business
objective - circulation - with a longterm goal - grooming civic-minded, lifelong newspaper
readers. |
| Page 5 |
Legal News
Can't Tell a Joke? Stay Out of Texas
In a hard lesson, the Dallas Observer has learned that the usual defenses available
in parody, rhetorical hyperbole and satire are not available when the butts of the
satirical story are a judge of the county court and a criminal district attorney. Why tell
this to MDDC members? Because it is better to read about someone else's problems than to
have the same facts come here to roost. |
| Page 6 |
Advertising News
Helping Retailers Develop a Realistic Advertising Budget
How do retailers develop an advertising budget? Research shows that less tahn half of
independantly owned businesses do any sort of planned budgeting for advertising. Good
business practice dictates planning is essential to yield good return from the retailer's
advertising budget.
- Ad Spending Decline is Slowing
Newspaper advertising expeditures for the first quarter of 2002 totaled $9.7 billion, a
decrease of 6.2 percent from the same period the year before, according to estimates from
the Newspaper Association of America. The latest figures show a gradual improvement in
several categories and a less severe decline from the previous quarter, when spending fell
11.9 percent.
|
| Page 7 |
For
Writers, it's Just a Matter of Time
Writing coach Jim Stasiowski led the reporters in API's first Writers' Boot Camp through
the mantra of the first day of the seminar: "I never have enought ime," they
chanted three times in unison. |
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