June 2003 - Download Press News |
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 In this Issue. . . |
- Annual Convention Returns to Western Maryland and Rocky Gap
The MDDC Annual Convention is heading back to the mountains of Western Maryalnd and the
Rocky Gap Resort Sept. 4 - 6, 2003.
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- New Director for MDDC Ad Programs
Alan C. Portner, a former newspaper publisher and advertising executive, is the new
director of the MDDC Press Association Advertising Department.
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- Hot Topics Planned for MDDC's Summer Workshops
Summer may mean vacations to some, but this year MDDC is offering a full workshop schedule
you won't want to miss with sessions on writing, advertising and technology.
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- D.C. Council Repeals Business License
The Council of the District of Columbia voted 7 to 6 earlier this month to repeal an
unpopular business license program that MDDC and member newspapers opposed.
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- Heath Offers USPS Steps to Keep Newspapers Mailing
The President's Commission on the United States Postal Service should take three steps to
further newspapers' use of the mailstream in the future, according to National Newspaper
Association's Postal Committee Chairman Max Heath.
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- Profile of Joni Silverstein
Joni is the vice president/market development at The News Journal is Wilmington, DE.
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- Dispelling Myths About Newspaper Circulation Decline
Another set of ABC figures, another round of bad news for the newspaper industry. It's an
all-too-familiar story.
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- Using Trademarks in News Copy
Have you ever gotten a really ferocious letter from a trademark lawyer threatening death
and destruction because you used his client's trademakr as a word or a graphic in your
news copy?
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- Do You Want an Ad This Week?
Too often our sales staff takes the selling process for granted when calling on customers.
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- Upside-down: Soon, Print Will be the Upsell From Online
At most newspapers, the online classified ad is an upsell from the print ad.
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- People, events, awards, help wanted
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