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Proudly Serving Maryland, Delaware and D.C. Newspapers Since 1908

#KnowLocal

From National Newspaper Association, January 2018

A nationwide newspaper readership survey, commissioned by National Newspaper Association, was conducted by Susquehanna Polling and Research of Harrisburg, PA, in early 2017. The company completed telephone surveys with 1,000 households across the country.
 
Materials touting the survey results have been created that you can use to promote your newspaper and support your advertising sales efforts.
 
The materials include:
 
•       Four 6.6”x10” ads (color and b&w)
•       Four 2 col. ads (color and b&w)
•       Four digital ads (300x250 and 728x90)
•       Three ad sales fliers
•       A website as a landing place for the digital ads (www.knowlocal.news)
 
We encourage you to use these promotional and marketing materials, which can be found here. Blank space was deliberately built into the larger ads so that you can incorporate your newspaper flag, contact information, etc. The same is true for the sales fliers.
 
A key takeaway from the readership survey is that the community newspaper remains the No. 1 source for local news and information as well as local advertising and shopping information. Sometimes, we take that fact for granted and tend to gloss over it. We need to do more to promote the strong local brand that we maintain.
 
These materials have been created around the theme of #knowlocal. We all are familiar with trends about shop local, stay local or eat local. Well, the community newspaper is the No. 1 source when you need to know local.
 
We encourage you to incorporate the #knowlocal theme into your newspaper’s social media and digital products. Here is just one example of a tweet that incorporates the #knowlocal hashtag:
 
When you need to know what’s happening in our community, turn to the No. 1 source for all things local –
(your newspaper name). #knowlocal
 
Look for ways to incorporate the #knowlocal theme into your own newspaper promotions and products. Add it to your business cards, your email signatures, your newspaper pages, etc.
 

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