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MDDC teams with AdForce for digital ad network

MDDC Press and Adforce.com have announced a three-year partnership that provides advertisers with a premium digital advertising offering across MDDC member titles. MDDC has created a strategic partnership with Adforce, a leading digital advertising network, to help MDDC build out and market a premium digital advertising network across member publication websites. As buyers and sellers of digital space become more comfortable with digital buying, the market growth will continue. This partnership helps ensure members achieve market share in this fast-growing environment.

The partnership with Adforce.com expands MDDC members’ advertising offerings by providing specialized digital ad services across more than 115 weekly, daily, regional and culturally specific newspaper sites. Regions covered include the metro centers of Washington, DC, Baltimore, MD and Wilmington, DE as well as more specialized local markets on Maryland's Eastern Shore and western counties and throughout Delaware.

The MDDC digital network offers advertisers the ability to target by audience, location, device and even time of day across news sites from a single point of purchase and bolsters the services provided in print. The partnership provides advertisers with an end-to-end service of media planning, creative services, campaign management, reporting and analytics.

Adforce.com has carried thousands of campaigns for many major international brands to become a leading mobile advertising network. Adforce has partnerships in place with the New York Press Service, the Pennsylvania News Media Association, and the the California News Publishers Association.

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