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Murphy’s Law — Your MDDC Update with Executive Director Jack Murphy

By Jack Murphy
The MDDC board of directors last Thursday elected a separate board of advertising executives to oversee the association’s advertising subsidiary, the MDDC Press Service.
The new members of the Press Service Board are Christy Bailey, Southern Maryland Newspapers; Erin Hahn, Carroll County Times; Lenore Howze, the Afro American; Wayne Lowman, the Baltimore Sun; Marty Padden, Annapolis Capital; Marc Rosenberg, The Washington Post; and Dennis Sheely, Chesapeake Publishing.
The executive committee of the Press Association will lead both association and press service boards: President Paul Milton of Baltimore Sun Community Newspapers; Vice President Eric Lieberman of The Washington Post; Treasurer Suzanne Fischer-Huettner of the Daily Record; Secretary Ralph Bush of Chesapeake Publishing; and Past President Pat Richardson, publisher of the Annapolis Capital and the Carroll County Times.
The Press Service board has been given these responsibilities by the elected Press Association Board:
• Oversee the agreement with MANSI Media. MANSI, the press service of the Pennsylvania NewsMedia Association, sells display advertising into our member newspapers and pays a royalty of $30,000 a year to our press service for exclusive rights.
• Oversee MDDC’s Classified Advertising Network, the Daily CAN and the 2x2 network. These three networks provide the majority of operating revenue for MDDC.
• Oversee the annual advertising contest and any future recognition programs.
• Manage the initiative of the MDDC Press Foundation to sell one ad into multiple member papers to raise money for the internship program and other foundation activities.
At Thursday’s meeting, the new board members were briefed on the MANSI contract by Teri Henning, the president of PNA, and Lisa Knight, the vice president of MANSI. They explained that MANSI has sold more than $1 million a year in MDDC member newspapers for the past three years, and is increasing its efforts to place ads in print, online and in mobile.
An additional salesperson has been hired, and his main focus will marketing MDDC newspapers to advertisers.
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