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National Newspaper Week Begins Oct. 6 – Is Your Paper Ready?

The perfect opportunity for promotion begins Monday
Beginning Oct. 6, newspapers from coast to coast will have the opportunity to run ads and editorial content written specifically to promote the newspaper industry’s contributions of enriching the lives of its readers.

The Newspaper Association Managers (NAM) is offering this bevy of free content for distribution during next week’s promotion in accordance with a donation MDDC presented to NAM on behalf of the membership.

“In fact, 131 million Americans read a daily newspaper in the past week – far more than you would expect given the headlines that so often focus on the bad news affecting newspapers,” said Dean Ridings, NAM director and president of the Florida Press Association.

The event comes at a most opportune time for MDDC-member papers to promote themselves and their industry. Earlier this week, the closing of the sale of The Washington Post and the US government shutdown has thrust the Mid-Atlantic region and content from our member papers into the national spotlight.

“When you write your local editorial that week, try to overcome your natural modesty and blow your own horn a little,” said Jack Murphy, the executive director of MDDC. “Tell your community why you believe the newspaper is important.”

The materials are posted here. Publishers and editors can browse through the materials, download what’s relevant to each respective paper and plan for space during Oct. 6-12.

“I encourage every member to use this material to help tell the story of newspapers, and to remind our readers and our communities of the vital role newspapers play in our national life,” Murphy said. “Everyone in our business is so busy doing their jobs, they don’t have time to promote the industry. This program gives newspapers the tools they need to tell our own story.”

NAM has assembled a strong collection of op-ed pieces, editorial cartoons, a crossword puzzle and a couple of logo ads (banner and skyscraper) to use to promote the value of newspapers to our communities.

Of particular note is a piece authored by Lamar Alexander, Tennessee's senior US Senator and former US Secretary of Education.

“From covering local community events to telling the stories of local residents, small, hometown newspapers tell people what they need to know to feel connected to one another,” Alexander writes. “Sometimes these stories can even inspire.”

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