| November 2000 View November Newsletter as PDF |
| Page 1 |
| Employee Education
is Target Following Records Audit A government employee education program to improve compliance with Maryland's public records law will begin in December as a result of last summer's public records audit by MDDC member newspapers. |
| Start Gathering
Your Materials Now MDDC is gearing up for the 2000 Editorial Contest recognizing editorial excellence in the newspapers of Maryland, Delaware and the District of Columbia. |
| Page 2 |
| Is There a Future
for Legal Ads? Have you ever heard of the "dusky seaside sparrow?" |
| Page 3 |
| Profile:
Tom Marquardt Tom, managing editor of The (Annapolis) Capital, was born and raised in Michigan where he graduated from Central Michigan University with a BA degree in secondary education, with a journalism major. After spending two years in the Army he accpeted his first job as a reporter at the Big Rapids (MI) Press beofre coming to The Capital in 1977. Tom is a recognized leaderon Freedom of Information issues in the Maryland newspaper world and currently serves as co-chair of the MDDC FOI Subcommittee. He chaired the Access Maryland project, and audit of public records conducted across the state last summer by MDDC member papers. |
| Chesapeake
Buys Avenue Newspapers Chesapeake Publishing now has community newspapers in Baltimore County with the recent purchase of the Essex and Perry Hall Avenues. |
| Sun
Apologizes for Church Ad The Baltimore Sun issed an apology after a full page advertisement titled "Earth's Final Warning" drew numerous complaints, including one from Roman Catholic Cardinal William H. Keeler, archbishop of Baltimore. |
| Page 4 |
| TechnologyProfitale Web Sites Must Wait Are profitable newspaper Web sites around the corner? I will tell you I firmly believe that the answer could be "yes." Having siad that, we have a lot of work to do before the checks start rolling in. |
| Press Panel Tells
D.C. Council FOI Compliance is Lacking A panel of newspaper executives organized by MDDC Press Association told a committee of the Council of the District of Columbia Oct. 12 that government compliance with the district's Freedom of Information Act often leaves much to be desired. |
| Page 5 |
| LegalAre Closed Meeting Procedures Shunted
Off Lightly? Let's be clear about this. The procedures required under Maryland law to close a meeting are tedious, though not difficult. One must suppose there are reasons for that. |
| MD Journalism
Board Adds New Members Journalism Dean Thomas Kunkel announced the appointment of Washington Post Publisher Boisfeuillet (Bo) Jones, Jr., Baltimore Sun Editor William Marimow, and CBS-TV "60 Minutes" Producer Jay Kernis to the Board of Visitors of the University of Maryland College of Journalism. |
| Page 6 |
| Advertising Don't Miss the New Classified
Workshop At the onset of my career in the newspaper business 20 years ago, I do not believe that anyone ever envisioned that the classified advertising department would eveolve into the powerhouse revenue producer that it is today. Historically, the retail advertising department has always stood as the number one revenue producing department at virtually every newspaper, but today at many newspaper that distinction has been earned by classified as the department continues to challenge and surpass retail revenue at more and more newspapers. |
| Page 7 |
| Circulation Creating an Effective Marketing Mix In an effort to increase circulation, there are many resources that must be considered. It is not enough to simply say, "Yes we have a 12- (or more) step approach." You must do many things and do all of them well. The following are a few of the items to consider. |
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Maryland-Delaware-D.C. Press Association
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Crofton, MD 21114-2487
voice: 410.721.4000 fax: 410.721.4557 email: info@mddcpress.com
Contents copyrighted 2000.