November 2003 - Download Press News |
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 In this Issue. . . |
- Readership Study Starts Second Phase, Targets Younger Readers
Following the comprehensive findings from its landmark Impact study of overall newspaper
readership in 2001, the Readership Institute will move forward with a look at younger
adult readers of local, English-language daily newspapers, with a special focus on
Hispanic, African American and Asian communities.
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- Start Preparing Your Contest Entries
Start gathering your entries for the 2003 MDDC Editorial Contest.
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- Consumption Declines and Lack of Recovery Hurt Newsprint Suppliers
An unprecendented decline in newsprint consumption followed by an unprecendented failure
to recover has left suppliers numb.
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- National Do-Not-Call List in Effect, Despite Court Challenges
After a flurry of legal challenges in early October flip-flopped the status of the
national do-not-call list, a federal appeals court in Denver has given the Federal Trade
Commissions the green light to begin enforcing the list.
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- Profile of Wanda Ford-Waring
Wanda, vice president/corporate services for Independent Newspapers, Inc. has worked at
INI for 31 years.
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- Any Way You Slice and Dice the Audience Newspapers are the Strongest Ad Buy
Last month, we talked about newspaper advertising as our ability to deliver the superior
readership to our clients.
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- Web Graphics and Copyright Law
How many times have you gone to the Web to find someone else' art to illustrate your
advertiser's display ad on your Web site?
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- People, help wanted, fellowships
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Archives
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