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Oct. 10 — Why Search Engine Optimization Will Make Advertizers Love You!

By improving your advertisers’ search engine rankings, you improve your paper's advertising value
Incorporate search engine optimization (SEO) into your menu of advertising products! It WILL increase your market share and improve overall customer satisfaction. Through SEO tactics on and off of a website, learn how to sell, implement & manage a strategy which will improve your advertisers’ online presence, reduce churn and increase their return on investment, including:

• Challenges of going digital
• What you need to be successful
• How your newspaper can implement SEO
• What is SEO, how it works and why it is important to your advertisers
• Onsite vs. offsite SEO
• Why you should optimize
• How to sell SEO to aqdvertisers

Deadline to register for the $35 fee is Oct. 7. A $10 late registration fee begins Oct. 8.

About the Presenter: Will Scott is CEO of Search Influence, provider of platform based solutions for resellers like newspapers, publishers and digital agencies. Search Influence give you the ability to offer your customers the new media advertising services they’re looking for like SEO, social media marketing and PPC without development costs. Increase your customer base and help your customers grow their businesses with our targeted, scalable solutions. Scott is a staple of the industry and has spoken at Association of Directory Publishers, Local Search Association, Inland Press Association, Local Media Association (formerly Suburban Newspapers of America), BIA Kelsey, Search Marketing Expo and Pubcon. He also has contributed to Forbes, Adweek, Search Engine Journal and Street Fight.Deadline to register for the $35 fee is Monday, October 7th. A $10 late registration fee begins on Tuesday, October 8th.

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