Denise Lawson, executive director of the North Dakota Newspaper Association and chair-woman of the organizational board for AdNet America, announced the conclusion of the organizational board at the Newspaper Association Managers (NAM) meeting in Shell Beach, CA. During that meeting, newspaper association managers committed to AdNet America, agreeing to adhere to specific placement standards and marketing and promotional efforts.

For several years, newspaper associations have placed interstate advertising for clients all across America utilizing the placement services of other associations; however, AdNet America will ensure adherence to a set of practices and standards that will ensure consistency and quality customer service. Lawson says, "Newspaper associations are able to offer the best customer service and advertising placement because they offer the unique advantage of knowing their member newspapers, including the most accurate rates, deadlines and column sizes. Now, we will be able to extend those relationships nationwide by offering AdNet America to all of our clients."

The idea of AdNet America was first explored by an Ad Standards Committee established by the NAM in 1996, and lead by Bill Monroe, executive director of the Iowa Newspaper Association. The committee developed the standards, and NAM then named the organizational board in 1998. The AdNet America board of directors will include association managers and advertising managers.