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OMC Webinar — Savings, Costs and the How-to You Need on Full-Service IMb — July 12

Effective January 2014 newspapers must implement Full-Service Intelligent Mail barcodes (IMb) in order to be eligible for USPS automation rates. Unlike today’s Basic IMb, Full-Service covers much more than just the address barcode. This webinar will provide an understanding of what Full-Service is, how to decide if it’s right for you and how to make the transition from Basic IMb. Our speaker will cover:

Orientation to Full-Service


Why the Postal Service wants Full-Service
How Full-Service affects newspapers
Differences between Basic and Full-Service IMb
USPS requirements for Full-Service transition
USPS tech credit program

Full-Service Costs and Savings

How to calculate your annual postage with and without Full-Service
Mailing software upgrades
Label Printer / Addressing Equipment

How to meet Full-Service requirements

Business Customer Gateway account
Mailer ID (MID)
Compatible software and hardware
File postage statements electronically
Intelligent Mail piece barcodes
Intelligent Mail tray/sack barcodes
Intelligent Mail container barcodes
Exceptions for low-volume mailers

When: Deadline to register for the $35 fee is Tuesday, July 9th. A $10 late registration fee begins on Wednesday, July 10th.

About the Presenter: Brad Hill is one of the Na­tional Newspaper Associa­tion’s representatives on the USPS Mailer’s Technical Ad­visory Committee. In that role he works with postal executives and implementers on issues such as electronic documen­tation, address quality and the Intelli­gent Mail Barcode, to name a few. He is also the general manager at Interlink, a Michigan-based company that provides circulation software certified under the Postal Service’s PAVE program to more than 1,500 publications in the U.S. He has been with Interlink for 10 years.

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