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The Important Information About Your Paper’s Digital Subscrptions — Sept. 13

Using data to get the most out of your digital subscription model
Jeffrey L. Hartley will discuss what newspapers can do now to increase digital subscriptions using data collected from the Morris Publishing Group newspapers along with industry-wide research.
Topics Hartley will cover include:
• How data plays a critical role in the evolution of your digital subscription strategy.
• Is your meter stopping enough readers?
• Are you charging the right price?
• How does activation affect overall retention?

Deadline to register for the $35 fee is Tuesday, Sept. 10th. A $10 late registration fee begins on Wednesday, Sept. 11th.

About the Presenter: Jeffrey L. Hartley is vice-president of consumer revenue for Morris Publishing Group (MPG). He recently assumed this position after 30 years in the newspaper industry, serving as corporate circulation director for Morris Publishing Group, circulation director of The Augusta Chronicle, circulation manager of The Greenville News, Sales and marketing manager of The Tallahassee Democrat, along with other sales and marketing/operations executive positions at The Jackson Sun, Gainesville Times and The Pensacola News Journal. He is also the founder of DigitalFirstNewspapers.com, a popular industry blog with a focus on digital, social and mobile developments happening at newspapers.

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