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This & That: The Past Week in Media for April 18, 2013

April 12: From The Media Briefing: Building a paywall? Setting price and content guidelines is more scientific than you might think … from Digiday: Which web publishers are the worst ad clutter offenders? The list itself may surprise you (or not) … from Nieman Journalism Lab: Content marketing can give your publication’s stories a second, third or fourth life.

April 15: From Net News Check: After years of cohabitating online with the Philadelphia Daily News, The Philadelphia Inquirer launched its own website Sunday… from Paid Content: Major League Baseball is using data tools to create detailed profiles of affluent customers for brand partners to target via private ad exchanges … from The New York Times: Roger Ebert’s biggest contribution to journalism? The template of how a lone journalist can become something bigger.

April 16: From The European: Clay Shirky on post-industrial journalism: “There is no media industry.” … from NPR: Long-form journalism has a home in online publishing, says former Pulitzer Prize winner Jacqui Banaszynski … from Ad Week: As news of Boston Marathon broke, newbie Twitter and the crusty Boston Globe shared a unique stage.

April 17: Two from Net News Check: Orange County Register publisher Aaron Kushner confirms interest in acquiring all Tribune Co. newspapers, including the Baltimore Sun ... the Newspaper Association of America finds newspapers and their websites have the highest efficacy in advertising and engaging audiences ... from Wired: Is it true that Twitter does its best work five minutes after a tragedy and its worst in the 12 hours that follow?

April 18: From Forbes: Did Brooklyn-based Inside Climate News crash the Pulitzer Prize awards, or do the award’s judges deserve credit for thinking outside big media? … from Nieman Journalism Lab: What happens when social media helps ordinary citizens and big-name media cover the same story in Boston … from South China Morning News: Chinese journalists are now banned from quoting foreign journalists.

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